Ridge Merino Skiing Clothing
Ridge Merino was co-founded in 2014 by Jeff and Susan Russell. Jeff led the design and development of technical outerwear at Armada Skis. Over the years, he noticed that many professional skiers preferred to use Merino wool base layers instead of the synthetic-blend layers made by their sponsors. If it was so good the pros would pay for it, Merino was high quality .
Jeff and Susan wanted their products to evolve in a place where life means working and playing outside in a wild and highly variable environment, a place where people might back country ski in a snowstorm in the morning and boulder in desert sunshine that afternoon.
Ridge Merino's mission is to develop high-quality, high-value Merino wool apparel that performs as well in daily life as it does in the wildest outdoor conditions. Their clothes are clean, simple and comfortable. Ridge items cost less than you’re used to paying for comparable high-end Merino wool products. Merino wool is sustainably sourced, and they donate a percentage of every sale to environmental nonprofits through their partnership with 1% For the Planet.